Feb 28, 2023

As a creator, do I need a manager?

You are responsible for content production, promotion, growth, sales, and more – it’s no wonder most full-time creators turn to a manager for extra support. But is a manager really essential to growing your business?

What do managers do?

Managers help you grow primarily by: creating more opportunities, facilitating outreach, overseeing negotiations, giving career guidance, and managing administration needs. You get to spend more time focusing on creating content and engaging with your audience — while managers maintain most aspects of your business while taking 20% of all deals made.

The benefits?

Managers do most of the heavy lifting when it comes to brand partnerships while also ensuring you are getting the best deals at the rates you deserve. They can help provide an overall strategy for expanding your business — such as hiring content producers and editors.

The drawbacks?

Despite the fact that managers can help you make more money, they also take a large amount of revenue. On average, managers take 20% with some reports being as high as 40% and 80%. It’s important to remember that you are hiring a manager to work for you, not the other way around. A transparent relationship with a manager is of the utmost importance — and unfortunately, that’s not always the case.

Can I grow my business without one?

For macro creators, a manager may need to come in to facilitate larger scale deals and take over administrative tasks. But micro creators can almost always level up on their own with the right tools. While there are a plethora of businesses that help brands grow their influencer-marketing strategies, there have been limited opportunities for creators to focus on growing and automating their businesses with similar tools.But that changes now — we are entering a revolution that puts the power back into the hands of creators (you).

Enter: JULY.

July is the only platform that automates brand deals so that you can focus on what matters most: creating content. We help you find compatible brands for paid partnerships and simplify the process by automating outreach. We know the work you produce and the community you curate is not easy — that’s why we’re here to make your life easier.What does July do for creators? With July, you get to spend more time doing what you love while we help manage the rest. That means, just like a manager, July is here to: create more opportunities, facilitate outreach, oversee negotiations, manage administrative work, give career guidance, and provide a network. Every part of your business can be managed efficiently and effectively on one platform — giving you more hours in the day to create.

Opportunity and Outreach

Our algorithm will match you with brands that have partnered with creators similar to you. You can easily see a brand’s past partnerships, their media content, and their best representative contact email. We provide you with unlimited opportunities to brands looking for paid partners.Once you’ve found a brand you want to work with, you can choose from our library of tried and true outreach templates. Our customizable templates were created by a team of creators and brand managers to guide you through each step of the outreach process. No need to spend time crafting the perfect outreach email.With our mail merge tool, you can sync your Gmail to the platform allowing outreach to come directly from you without needing to open another tab. In less than a minute, you can queue up and reach out to as many brands as you want at once.


With July, you no longer need a manager to negotiate your rates. Our platform guides you through each step of the negotiation process to ensure you get paid fairly for your work. If you’re not sure what to charge, our Pricing Calculator can give you an estimate based on your follower count, engagement rate, and requested deliverables.


Leave the details of your admin management to us. You can organize all of your outbound leads and in-progress deals in our customizable Dealflow dashboard. Keep track of current or past partnerships with just the click of a button.Manage all your invoicing needs on our Payment dashboard. You can send out invoices, manage your expenses, and track your business’s finances without ever having to leave the platform.


Every creator needs guidance throughout their career. Luckily, we offer guidance in many different forms. Our Resource page is great for basic questions and how-tos. We have everything from creating your first media kit and setting your rates to articles on Instagram’s algorithm and how to capitalize on it. These are great for new ideas on how to expand your business and level up your game as a creator.We offer a concierge service to help with any part of the process you may be struggling with. Email hello@withjuly.com to get in contact with us. Our team is here to help you through difficult negotiations, setting rates, confusing deal terms, pricing concerns, and ultimately help you land the deals you deserve. We offer one on one calls as well as email support to provide you with the assistance at the pace you need it. Let us know how we can help you!Trying to build your network as a creator? With July, not only do you have access to our team and our brand database — you have access to hundreds of creators just like you, looking to connect and discuss experiences. We facilitate communication between our creators to serve our company mission: to create a more equitable creator industry. Be a part of our invite only Discord community to compare rates, speak on partnership experiences, and share industry insights. With July, you’re not a singular creator. You’re a part of a rich community of creatives who all want to grow together.

With one platform, July gives you the power of an agency and the expertise of a manager.  We provide you with a like-minded community of creators and a team of industry experts all working to help you succeed. You don’t have to do it alone — let us help manage your business, while you get to do what’s most important: creating.

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