January 17, 2024

Cooks & Foodies: Let’s Talk Brand Deals

Brands are seeking authentic voices to showcase their products, and your unique cooking style could be your biggest advantage. Understanding and embracing brand deals is not just about money; it's a strategic move that elevates food content creators from enthusiasts to culinary influencers, amplifying impact and securing a sustainable future.

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Here are 5 steps every food-focused creator should be taking right now:

  1. Stay informed about active deals

Take a look at the most recent opportunities and familiarize yourself with the kinds of collaborations they’re looking for. July makes this super simple, just subscribe to our Brands with Budgets email to get updates about brands actively searching for content like yours.

  1. Get your Media Kit looking sharp

Selling yourself can be hard. Designing a media kit can be hard. Guess what? As soon as you create a free July account and link your socials… we automatically do all that for you! Check out some real examples of our users’ beautiful media kits.

  1. Set your rates

Once a brand says “yes,” how much should you even charge for the brand deal? It’d be great if there were some hard data to back up why you should charge those rates. So we offer it for free: use our rate calculator to estimate the value of your social channels.

  1. Start pitching brands

Once you create a free July account our AI goes to work matchmaking the content from your social accounts with available brand deals. You’ll see a probability percentage next to each brand campaign. You’re one button away from contacting that brand’s decision maker directly; just press “Pitch.”

  1. Keep pitching… A LOT

It usually takes lots of pitching in order to start hearing back from brands and eventually landing deals. While it’s fun to hand-pick the brands you want to contact on July, why not let AI do it for you automatically? Consider enabling our automatic pitching feature, which will send customized pitches on your behalf to every high-probability match the second they drop. Go make content!

With just a little bit of effort, you can elevate your culinary side-hustle into a full-blown social media business! Don't know where to start? Stay up-to-date on active brand deals with our Brands with Budgets newsletter.