Business for Instagram

If you don’t already have one, you’re going to want to upgrade your Instagram account to a business account. This account type will give you analytics, let you access the professional dashboard, and allow you to display your contact information on your profile — all things you need as a creator.

To upgrade your account:

• Go to Settings

• Set up Professional Account

• Select a Category

Connecting Facebook to Instagram

Now that you have an Instagram Business Account and a Facebook Business Page — it’s time to connect the two. Connecting these two accounts will allow you to promote posts and stories across platforms, gain access to cross-app tools, and have better data at your fingertips.

To connect your Facebook Business Page to your Instagram:

• Go to Instagram

• Edit Profile

• Under Profile information —> Connect or create a Page

• Choose which Facebook Page to connect

• You can also Create a new Facebook Page

If you’re not sure you’ve successfully linked your accounts:

You can easily double-check by logging into your Facebook. This will make sure that the connection is active for both profiles.

Log into your Facebook and:

• Click Pages under your Menu

• Select your Facebook Page you connected to your Instagram

• Click into your Professional Dashboard

• Scroll down until you see Linked Accounts on your left-hand menu

• Confirm your Instagram account is linked under the Instagram tab