February 26, 2024

Do you need a talent manager to get brand deals?

In the ever-evolving landscape of the digital age, content creators are often faced with the question of whether they need a talent manager to secure coveted brand deals. Most likely, at some point in your creator career, you will need a manager to land and facilitate larger scale deals. But let's delve into the nuances to help you decide when or if a talent manager is a necessity on your journey to securing brand deals.

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1. Understanding the Creator's Journey:

For emerging creators, the path to securing brand deals may initially be a solo venture. As you gain experience and build your online presence, you'll naturally learn the ropes of negotiation, pricing, and navigating collaborations. At this stage, a talent manager might not be essential for your business. July has many of the tools smaller creators need to pitch themselves, land deals, and get paid for their content.

2. Navigating the Complexity of Brand Collaborations:

As your reach expands and brand collaborations become more intricate, the need for professional representation becomes more clear. Talent managers bring industry expertise, negotiation skills, and an extensive network of brand connections to the table. For creators handling multiple partnerships or complex contracts, a talent manager can provide invaluable guidance to ensure favorable terms and protect the creator's interests.

3. The Time Factor:

Securing brand deals involves a considerable time investment, from identifying potential collaborations to negotiating contracts and managing deliverables. For creators who find themselves stretched thin, a talent manager can alleviate much of that administrative burden, allowing them to focus on creating content while the manager handles the business side of collaborations.

4. Leveraging Industry Insights:

Talent managers are often well-versed in industry trends, market rates, and brand expectations. Their insights can be instrumental in positioning creators strategically, ensuring they are compensated fairly and aligned with brands that resonate authentically with their content and audience.

5. Building Long-Term Relationships:

Talent managers play a pivotal role in fostering long-term relationships with brands. They can provide creators with a steady stream of opportunities, leveraging their connections and understanding of the industry to secure partnerships that align with the creator's brand and vision.

6. DIY Success Stories:

It's important to note that many smaller creators are able to successfully navigate brand deals on their own. Personal connections, a deep understanding of the industry, strategic networking, and utilizing creator platforms like July, can lead to fruitful collaborations. However, as a creator grows, it becomes more and more difficult to handle all aspects of the business, while also investing the necessary time in content creation. Most larger creators decide to turn to a manager or talent agency for a much-needed helping hand.

The decision to enlist a talent manager for brand deals is a big one. While some smaller creators thrive independently, others find immense value in the expertise and support that a talent manager brings to the table. As you evaluate your own journey, consider your goals, time availability, and the complexity of your brand collaborations. A manager might be the perfect next step for you to level-up your business.

Looking for another way to level-up? July sends new brand opportunities to your inbox every week, lets you pitch yourself for partnerships, create your own media kit, invoice your partners, and more.