December 18, 2023

How To Win Active Brand Deals

In the dynamic world of content creation, actively securing brand deals and campaigns can be a game-changer for content creators across various platforms like Instagram, TikTok, YouTube, etc. Whether you're a parenting enthusiast, beauty creator, or a DIY expert, the key to success lies in your ability to collaborate with brands and execute engaging campaigns. In this guide, we'll explore how to land active brand deals and campaigns to monetize your content and grow your influence.

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1. Cultivate your Audience

Begin by building a strong online presence and growing your audience. Invest in quality equipment, refine your skills, and diversify your content to cater to a broader audience. Engage with your followers to solidify your niche and discover what differentiates you from other creators.

2. Get Your Business in Order

Creators who land deals have the assets and organization needed to do so. A killer media kit with updated metrics, rates, and past partnerships is a must. Creators also sometimes rely on outreach and negotiation templates to help them communicate with brands. Set up a July account to set your rates, complete your Media Kit, and begin pitching yourself.

3. Research and Identify Potential Brand Partners

Conduct thorough research to identify potential brand partners that resonate with your style, values, and content. July lets you search potential campaigns by name and category.

4. Establish Connections with Brands

Sometimes, it can be difficult to get in contact with a brand or know if they’re running a campaign. July’s Brands with Budgets newsletter will email you once a week with new brands looking for creators. From there, you can easily pitch yourself for the campaigns you’re interested in.

5. Showcase Your Value for Active Brand Deals

In your pitch, showcase the value you bring to the brand. July’s outreach templates will help you if you don’t know where to start. Highlight your audience demographics, engagement metrics, and successful partnerships from your past using your Media Kit. Explain how you plan to promote their products or services in a way that resonates with your followers.

6. Negotiate the Terms for Active Brand Deals and Campaigns

When a brand expresses interest, be prepared to negotiate the active brand deal or campaign terms. Discuss compensation, deliverables, timelines, and creative freedom. Ensure the partnership aligns with your content and audience.

7. Create Engaging Campaign Content

Once the partnership is confirmed, focus on creating engaging campaign content that effectively showcases the brand's products or services. Ensure transparency with your audience about the collaboration while maintaining authenticity.

8. Promote Your Campaigns

Leverage your active brand deals and campaigns to promote your content across all your social media platforms. Encourage your audience to actively engage with the brand and provide feedback, creating a sense of community around the campaign.

9. Assess and Adapt for Future Success

After each campaign concludes, assess the results. Measure the impact on engagement, follower growth, income, and the campaign’s overall success. If the partnership was a success, don’t be afraid to ask about future collaboration opportunities to continue the relationship.

By following these steps, consistently improving your content and reach, and staying authentic to your niche, you can master the art of securing lucrative brand deals and campaign opportunities across Instagram, TikTok, YouTube, and other social media platforms. Want in on a weekly newsletter of brands looking for creators to partner with? Sign up for July’s Brands with Budgets email list.