February 28, 2023

As a creator, do I need a manager?

Being a creator is like running an entire media company alone. You are responsible for content production, promotion, growth, sales, and more. It’s no wonder most full-time creators turn to a manager for extra support. But is a manger essential for every creator?

Read article

What do managers do?

Managers help you grow primarily by: creating more opportunities, facilitating outreach, overseeing negotiations, giving career guidance, and managing administration needs. In turn, you get to spend more time focusing on creating content and engaging with your audience.

The benefits?

Managers do most of the heavy lifting when it comes to brand partnerships while also ensuring you are getting the best deals at the rates you deserve. They can help provide an overall strategy for expanding your business — such as hiring content producers and editors.

Do they take a percentage?

Managers do take a portion of the revenue that they help provide, but it’s totally worth it. On average, managers take around 10- 20% of the partnerships and work they source for their talent. A manager-creator relationship should be positive and beneficial for both parties. In our experience, transparency, open-ness, and communication can go a long way to create a lasting, successful relationship.

Can I grow my business without one?

At a certain point in every creator’s career, a manager will most likely need to come in to facilitate larger scale deals and take over administrative tasks. Micro-creators may have the ability to level up on their own with the right tools, but only to a point.

What about brand marketplaces?

Traditionally, there have been limited opportunities for creators & managers to focus on growing and automating their businesses with marketplace tools primarily built for brands. Companies like Grin and Mavrck build and scale their marketplaces specifically with the needs of brands in mind, leaving creators & managers without software catered just for them.

But that changes now — we are entering a revolution that puts the power back into the hands of creators and managers.

Enter: JULY.

July is the only platform that automates brand deals so that you can focus on what matters most: creating great content. We provide software for talent managers and agencies to manage their roster of creators, while providing that same software to creators who are just getting started. We believe every creator should have the opportunity to manage themselves with the same manpower of an agency — even if you’re just starting out.

What does July do for managers & talent agencies?

Even managers need a helping hand! Keeping track of all your talent, pitching them for new collaborations, & handling payments can be a pain. Luckily, we’ve created beautiful, seamless software for to help you manage your creators all in one place.

We help managers with:

  • Asset Management

  • Payment Splitting

  • One Sheets & Pitch Decks

  • Sourcing Paid Partnerships

  • Automated Media Kits for your roster

What does July do for creators?

With July, you can take your business to the next level with our suite of tools made just for growing creators. That means, July is here to: create more opportunities for paid partnerships, help you set your rates, provide you with a gorgeous media kit, connect you with brands & creators, facilitate payment, and so much more. Every part of your business can be managed efficiently and effectively on one platform — giving you more hours in the day to create.

With one platform, July gives you the power of an agency and the expertise of a manager.  We provide you with a like-minded community of creators and a team of industry experts all working to help you succeed. You don’t have to do it alone — let us help manage your business, while you get to do what’s most important: creating.