December 18, 2023

Fashionistas: Let's Talk Brand Deals

Calling all fashion-forward Instagram influencers, TikTok trendsetters, YouTube style gurus, and everyone thinking about becoming one: brand deals are essential if you want to monetizing your love of fashion.

Read article

The fashion niche is full of opportunities for brands to sponsor creators and content, from clothing lines and accessories to beauty and lifestyle products. Here are 5 steps every fashion-focused creator should take to start landing deals:

1. Stay informed about active deals

Take a look at the most recent partnership opportunities and familiarize yourself with the kinds of collaborations brands are looking for. July makes this super simple! Just subscribe to our Brands with Budgets email to get updates about brands actively searching for creators like you.

Being aware of active collaborations not only positions you to capitalize on relevant opportunities but also allows you to align your content with the latest trends and campaigns.

2. Get your Media Kit looking sharp

Selling yourself can be hard. And designing a media kit can be ever harder. Guess what? As soon as you create a free July account and link your socials… we automatically do all that for you! Check out some real examples of our users’ beautiful media kits.

Your media kit is your first impression to potential brand partners. Ensure that it’s always up to date (psst! ours always are) and a comprehensive representation of your personal brand.

3. Produce engaging high-quality content

Showcase your fashion sense and creativity through visually appealing and high-quality content. Fashion is inherently visual, and your content should tell a compelling story. Invest time in curating visually stunning images and videos that not only showcase your outfits but also convey a narrative (& show off your personality!). Don’t know where to start? Check out our ideas here.

4. Set your rates

How much should you even charge for the brand deal? It’d be great if there was real data to show you what your rates should be. So, we offer it for free: use our rate calculator and estimate the value of your social channels.

5. Start pitching brands

Once you create a free July account our AI goes to work matching you with available brand deals based on your content and audience. You’ll see a probability percentage next to each brand campaign. From there, you’re one button away from contacting that brand’s partnerships department; just press “Pitch.”

6. Keep pitching… A LOT

It usually takes lots of pitching in order to start hearing back from brands and eventually landing deals. While it’s fun to hand-pick the brands you want to contact on July, why not let AI do it for you automatically? Consider enabling our automatic pitching feature, which will send customized pitches on your behalf to every high-probability match the second they drop!

By staying informed, presenting yourself professionally, setting your rates, crafting compelling pitches, and maintaining persistence, you'll be well on your way to transforming your passion for fashion into a profitable and fulfilling career. Sign up to our Brands with Budgets newsletter to get deals directly in your inbox or create an account with us to kick-start your creator journey!