Brand Deal Follow Up Email Templates That Get Replies

A good brand deal follow up email is short, sent in the same thread, and adds something new: a fresh post, a date, a reason to decide now. It ends with one easy question. Send the first follow-up about four to seven business days after a pitch, and sooner once a deal is in motion, because a stalled negotiation loses momentum faster than a cold pitch does.

Brand marketers are busy, and silence rarely means no. It usually means your email slid down the inbox behind a launch, a meeting, or another agency’s pitch. A well-timed follow-up brings it back to the top. Below are timing guidelines, nine templates for each stage of a deal, and a simple way to make sure nothing falls through.

When to send a brand deal follow up email

The right gap depends on how far along the deal is. These are starting points, not rules. Adjust for the brand’s pace and any deadline they’ve shared.

Situation	First follow-up	After that
Cold pitch, no reply	4 to 7 business days	One more after another week, then a final note
Brand asked for rates, no reply	3 to 5 business days	Weekly, up to two more
After a call	Same day (recap)	3 to 5 business days if no next step
Counteroffer sent	2 to 3 business days	Every few days while dates are close
Contract sent, not signed	2 to 3 business days	Every 2 to 3 days, sooner if go-live is near
Draft sent for approval	By the brand’s stated review window	Daily if the go-live date is at risk
Content live	Within a few days, with results	When the full report is ready

The closer you are to a go-live date, the shorter the gap. A creator can’t post content the brand hasn’t approved, and a late approval squeezes everyone.

What makes a follow-up work

Every brand deal follow up email in this guide follows the same five rules.

• Reply in the same thread. The brand sees the original pitch right below your note and doesn’t have to search for context.
• Add something new. A recent post that performed well, an updated stat, a date the creator has free, or a relevant launch. “Just checking in” gives the brand nothing to respond to.
• Ask one question. “Would the first week of June work?” is easier to answer than “Let me know your thoughts.”
• Keep it short. Two to four sentences is enough for most follow-ups.
• Stay friendly. You’ll pitch this brand again, probably for a different creator. Tone matters more than any single deal.

Brand deal follow-up email templates

Replace everything in square brackets. Each template assumes you’re replying in the original thread, so the subject line stays the same unless noted.

1. No reply to your first pitch

Hi [First name],

Bumping this up in case it got buried. [Creator name] just posted [short description of a relevant post], and it's a good example of how she'd feature [product]: [link]

Would it help if I sent her rates and availability for [month]?

[Your name]

2. Second follow-up with something new

Hi [First name],

One more idea for [Brand]. With [upcoming launch or season] coming up, [Creator name] could [specific deliverable idea, e.g. build a TikTok around her weekend packing routine].

Her live media kit is here if you'd like to take a look: [link]

Is [launch or season] on your creator plan this year?

[Your name]

3. Final follow-up (closing the loop)

Hi [First name],

I don't want to crowd your inbox, so this is my last note on this one. If the timing isn't right for [Creator name], no problem at all.

If there's someone else on your team who handles creator partnerships, I'd be grateful for an introduction. Otherwise, I'll check back ahead of [next season or quarter].

[Your name]

This email often gets a reply because it’s easy to answer and takes the pressure off. If it doesn’t, mark the brand to revisit later and move on.

4. Recap after a call

Subject: [Creator name] x [Brand]: recap and next steps

Hi [First name],

Thanks for the time today. Here's what we covered:

- Deliverables: [e.g. 1 TikTok and 2 Instagram Stories]
- Timing: [draft date] for drafts, live by [go-live date]
- Usage: [e.g. 30 days of paid usage on the TikTok]
- Next step: [who sends what, and by when]

I'll send [the proposal / rates / a deck] by [day]. Let me know if I missed anything.

[Your name]

A written recap protects both sides. If the brand later remembers the terms differently, you have the thread.

5. Rates or proposal sent, no answer

Hi [First name],

Following up on the proposal for [Creator name]. Happy to adjust the package if the budget is set. For example, we could [option, e.g. swap the second Story for a longer usage window, or drop to one TikTok].

What budget are you working with for this campaign?

[Your name]

6. Negotiation has stalled

Hi [First name],

Wanted to keep this moving so we can hold [Creator name]'s dates. To recap where we are: [their last offer] vs. [your last counter].

We can meet at [middle option] if we [condition, e.g. keep usage to 30 days, or lock the go-live by Friday].

Does that work on your side?

[Your name]

7. Contract sent, not signed

Hi [First name],

Checking on the contract for [Creator name] x [Brand]. To hit the [go-live date] go-live, we'd need a signed copy by [date] so she has time to film and send drafts.

Is there anything holding it up on your side, or anything I can clarify?

[Your name]

This isn’t legal advice. Have a lawyer review contract terms before the creator signs.

8. Draft approval is overdue

Hi [First name],

Following up on the draft [Creator name] sent on [date]. To keep the [go-live date] post date, we'd need feedback or approval by [date].

If the date needs to move, just let me know and we'll adjust.

[Your name]

9. Content is live: results and the next booking

Subject: [Campaign name] is live + early results

Hi [First name],

[Creator name]'s [deliverable] went live on [date]. Early numbers: [one or two real stats, such as views and saves so far].

I'll send the full report on [date]. If you're planning anything for [next season], she'd love to work together again.

[Your name]

The post-campaign follow-up is the start of your next deal. Pair it with a clear report; see our influencer campaign report template for what brands want to see.

Following up on payment

Payment follow-ups are their own category, because the tone, timing, and people involved change. Often you’re emailing accounts payable, not the marketer you worked with. For templates and an escalation path, read how to chase late brand payments.

Follow-up mistakes to avoid

• Starting a new thread every time. The brand loses the context and has to piece the conversation together.
• Guilt-tripping. “I’ve emailed three times now” makes the brand less likely to reply, not more.
• Following up too fast on a cold pitch. A follow-up the next day reads as pressure. Give it the better part of a week.
• Following up too slowly on an active deal. A week of silence on a contract can cost a go-live date.
• Sending the same message again. Each follow-up should add a new piece of information or a new option.
• Losing track. The most common follow-up mistake isn’t the wording. It’s forgetting to send one.

Make sure every follow-up gets sent

Follow-ups fall through when they live in someone’s memory. The fix is simple: every open pitch and every active deal should have a next step and a date.

1. Log the next step when you send an email. Write down what you’re waiting for and when you’ll follow up.
2. Use default tasks for every deal. Add the same follow-ups to each new deal: confirm deliverables, send the contract, chase drafts, send the report.
3. Review open follow-ups daily. A five-minute check each morning catches anything due that day.
4. Hand off cleanly. If a manager is out, their open follow-ups should be visible to the rest of the team.

If you’re still building the pitch itself, start with our brand pitch email templates.

How July keeps follow-ups on track

In July, Tasks adds your default tasks to every new deal with the right owner and due date, and reminds your team by push notification and email before each one is due. Inbox Agent reads every brand thread in Gmail or Outlook, keeps the deal’s rates, usage, dates, and stage current, and surfaces your next move, such as a brand you need to follow up with.

Frequently asked questions

How long should I wait to follow up on a brand deal email?

For a cold pitch, wait about four to seven business days. Once a deal is active, follow up sooner: two to three business days on a counteroffer or an unsigned contract, and faster still if a go-live date is close.

How many times should I follow up with a brand?

For a cold pitch, two follow-ups after the original email is a reasonable limit, with the last one closing the loop politely. For an active deal, keep following up until you have an answer, because both sides have committed time to it.

What should I say in a brand deal follow up email?

Reply in the same thread, add something new such as a recent post or an available date, and ask one specific question. Keep it to two to four sentences and stay friendly.

Should I follow up in the same email thread?

Yes, in most cases. Replying in the same thread keeps the original pitch or terms right below your note, so the brand has full context. Start a new thread only for a recap after a call or a new stage, such as sending campaign results.

How do I follow up on a brand deal without being annoying?

Space your follow-ups, add something useful each time, and give the brand an easy way to say no. A short, final note that closes the loop is often the email that gets a reply.