FOAM builds pitches. July runs agencies.
FOAM stops at the pitch. July builds richer rosters and media kits, then runs the deals, invoices, and commission splits that come after.
See July in action
Why switch
Why agencies switch from FOAM
Followers
113k
Average Likes
13.4k
Engagement Rate
7.8%
Average Comments
1.1k
Average Views
134.2k
Average Shares
3.2k
Audience Gender
Female
55%
Male
45%
Audience Age
13-17
5%
18-25
50%
25-34
35%
35-44
6%
45+
4%
Better data, no reconnects
Richer analytics that stay current. Talent connect their accounts once, not every 30 days.
Roster
Order
Summertime Talent
We represent leading talent in the outdoors, travel, and adventure industries.
Independent and agency-first
FOAM is a division of Whalar Group. July is independent, and built only for talent agencies.
Everything after the pitch
Deals, invoices, commission splits, and a talent app, all running on the same roster.
“I absolutely love July! I’ve noticed a big difference in how brands respond when we send our roster. The most relevant information and numbers are right at their fingertips!”
Rachel Fueyo
Senior Manager
Comparison
How July compares
Features
Built for talent agencies
Talent roster
Live creator analytics
Auto-updating media kits
Content Intelligence: AI search across every post
AI answers about your deals and earnings
Deals logged from your inbox by AI
Pitch decks and talent lists
Campaign reporting for brands
Agency deal pipeline
Deliverable tracking
Talent app for your agency’s deals
Invoicing brands
Automatic payment reminders
Commission splits
Agency revenue reporting
Compared against FOAM’s public website in November 2026.
The short answer
Which one fits your team?
Choose July if
- You want your roster, deals, and invoices in one place
- You want talent to connect once and stay connected
- You want a platform built only for agencies
Choose FOAM if
- Basic media kits are good enough for your brands
- You’re fine pitching with thinner analytics
- You don’t mind paying for a second tool later
Migration
Bring your roster over from FOAM
Send us your roster, and our team will move every creator over for you.
Free data migration
We'll import your data from wherever it's currently stored — spreadsheets, CRMs, and everything in between.
Margot
Onboarding Specialist
Onboarding checklist
White-glove onboarding
We'll give your team a hands-on demo, walking you through the platform so you're up and running from day one.
Frequently Asked
Your pitch tool shouldn’t be another silo.
Send us your roster from FOAM. Our team moves it over for free.
See July in action