How to Build an Influencer Pitch Deck Brands Say Yes To

An influencer pitch deck is a short, brand-specific presentation that puts forward one or more creators for a campaign. It shows each creator’s content, audience, stats, and rates, and it explains why they fit the brand’s brief. Where a media kit describes a single creator for anyone, a pitch deck answers one brand’s question: who should we book for this?

The best decks are short, built around the brief, and easy to forward. A brand marketer often has to share your deck with a manager or a client before anyone says yes, so every page should make the case without you in the room. Here’s what to include, how to build one, and what to avoid.

Influencer pitch deck vs. media kit vs. roster

Talent managers use three different documents to pitch, and brands notice when you send the wrong one.

Document	Covers	Built for	Best used when
Media kit	One creator	Any brand	A brand asks about one creator, or you cold pitch one person
Roster	Your whole agency	Any brand	A brand wants to browse who you represent
Pitch deck	A shortlist of creators	One brand or brief	A brand sends a brief, or you pitch a specific launch

A roster says “here’s everyone.” A media kit says “here’s this person.” A pitch deck says “here’s who you should book, and why.” If you’re building your first media kit template, start there, because the deck pulls from the same data.

What to include in an influencer pitch deck

Keep the deck to what helps the brand decide. A good structure looks like this.

1. Cover

The brand’s name and logo, the campaign or brief name, and your agency’s branding. Putting the brand’s logo on the cover shows the deck was made for them.

2. The brief, in one line

Restate what the brand asked for. For example: “Creators for a summer swim launch, US audience, women 18 to 34, Reels and TikTok.” This proves you read the brief and frames every creator that follows.

3. One section for each creator

Each creator gets the same layout so the brand can compare them side by side:

• Photo, name, and handles on every platform you’re proposing
• A one-line fit statement written for this brand (“Shows her beach bag routine in most travel videos”)
• Key stats: followers, average views, engagement rate, and the platform you’re pitching
• Audience demographics: age, gender, and top countries or cities
• Three to six content examples chosen for this brand’s category
• Relevant past partnerships, especially brands in the same space
• Rates for the deliverables you’re proposing, if the brand asked for them

4. Recommended package

Suggest what the brand should buy. For example: “Two TikToks and three Stories per creator, live in the first two weeks of June, with 30 days of paid usage on the TikToks.” A concrete package is easier to approve than a menu.

5. Next step and contact

One line on what happens next and how to reach you. Keep it short.

How to build a pitch deck, step by step

1. Break down the brief. List what the brand asked for under three headings: content (what they want to see on screen), audience (who they want to reach), and analytics (the numbers they need). Add any hard limits, such as budget, dates, or exclusivity.
2. Shortlist creators. Filter your roster against the brief. Start wide, then cut to the strongest three to six. Our guide on matching creators to brand briefs covers how to score fit.
3. Check conflicts. Confirm availability for the campaign dates and check for exclusivity with competitors before a creator goes in the deck.
4. Pick the content. For each creator, choose posts that show the brand’s category or a similar product. A skincare brand wants to see skincare routines, not the creator’s best travel post.
5. Set the rates. Use each creator’s standard rates as the starting point, then adjust for this package, usage, and timing.
6. Write the fit lines. One sentence per creator, specific to this brand. This is the part brands read most closely.
7. Choose the format. Cards work for a visual first look. A table works for brands that compare numbers. A grid works for content-led pitches.
8. Send it as a live link. Include a PDF only if the brand asks for one.

Keep the stats live

A pitch deck often gets forwarded for days or weeks before a brand decides. If you built it from screenshots, the follower counts and view averages in it are already old by the time the final decision maker sees them.

Two things fix this. First, pull stats from the platforms directly instead of asking creators for screenshots. Second, share the deck as a link that refreshes rather than a static file. If a brand needs a PDF for an internal review, export it on the day they need it.

Pitch deck mistakes to avoid

• Too many creators. Ten options feels like homework. Three to six well-chosen creators feels like a recommendation.
• The same deck for every brand. If you can swap the logo and send it to a competitor without edits, it isn’t a pitch deck.
• Content that doesn’t match the category. Show the posts that prove fit for this brand, not the creator’s overall top posts.
• Missing demographics. Brands buy audiences. If the brief names an age range or a country, show the numbers that answer it. See how to present audience demographics to brands.
• Rates without a package. A price list makes the brand do the math. Pair rates with a recommended package.
• Hiding conflicts. If a creator worked with a competitor recently, say so and explain why it isn’t a problem, or leave them out.

A quick checklist before you send

• Brand logo and campaign name on the cover
• Brief restated in one line
• Three to six creators, each with a fit line written for this brand
• Stats pulled within the last day
• Demographics that answer the brief’s audience ask
• Content examples in the brand’s category
• Availability and exclusivity checked
• Recommended package, with rates if requested
• Shared as a live link, with a PDF ready if needed

How July builds pitch decks

In July, you paste a casting brief or describe the pitch, and July shortlists talent and starts the deck for you. You can also filter your roster by rates, age, demographics, or Talent Survey answers. Decks show each creator’s content, stats, and rates, can be customized per deck, and go out as a live link, PDF, or CSV in card, table, or grid format. Shared decks update every 24 hours, so the brand always sees current numbers. KMG, for example, filters its roster by criteria like follower count, engagement rate, and demographics, builds a Deck, and sends the brand one link.

Frequently asked questions

What is an influencer pitch deck?

An influencer pitch deck is a presentation built for one brand or brief that recommends specific creators. It shows each creator’s stats, audience demographics, content examples, and often rates, along with why they fit the campaign.

How many creators should be in a pitch deck?

Three to six is a good range for most briefs. That gives the brand a real choice without making them sort through your whole roster. If the brief calls for a large campaign, group creators by tier or platform so the deck stays easy to scan.

Should a pitch deck include influencer rates?

Include rates when the brand asks for them or when the brief has a fixed budget. Pair the rates with a recommended package so the brand sees the total cost of the campaign, not just a price list.

Is an influencer pitch deck the same as a media kit?

No. A media kit covers one creator and works for any brand. A pitch deck is made for one brand or brief, can include several creators, and shows the content and stats that match that brand’s ask.

Should I send a pitch deck as a PDF or a link?

A live link is usually better because the stats stay current while the deck gets forwarded around the brand’s team. Keep a PDF export ready for brands that need a file for internal approval.