KMG didn’t need another project management tool. They needed one built for talent management.

KMG has built a business around managing talent and brand partnerships at scale, with campaigns that can involve a lot of moving pieces. As the team grew, so did the need for a system that could keep up with the way they worked.

KMG had tried the tools. Monday. Asana. Google Sheets. Traditional project management platforms. After looking at roughly 20 different options across campaign management and accounting, nothing quite fit.

An offer comes in. Contracts get negotiated. Content gets approved. Posts go live. Then there’s usage, exclusivity, invoicing, and payment to keep track of.

KMG needed something built around the way influencer management actually works. Enter: July.

One place to manage it all

Before July, KMG was using several different SaaS tools to manage different parts of the business.

“Instead of having several different tools to manage the business, now it’s all in one place. It all works so fluidly, and it just makes our lives a lot easier.”

Now, Raelyn can jump into a talent manager’s profile and immediately understand what’s happening across their business, while managers have one shared view across the agency.

“We can all see active deals, we can see what brands are spending… It just makes it so much more collaborative.”

Catching the details that cost real money

Usage and exclusivity can be easy to lose track of. A date lives in a contract somewhere. A campaign gets extended. A brand keeps running content longer than agreed.

With those windows tracked in July’s Calendar, KMG has already caught paid usage overages.

“We’ve actually caught brands going over paid usage because we have a calendar where we can track all of that now.”

The team has also spotted overlapping exclusivity windows before campaigns went live, giving them time to rearrange timelines before it became a problem.

For KMG, better visibility doesn’t just keep the team organized. It helps them catch the details that directly impact the business.

Pitching the right talent, faster

When a brand asks KMG for creators who meet a specific brief, the team doesn’t have to dig through its roster to find the right fit.

250K+ TikTok followers? A certain engagement rate? Specific demographics?

Filter the roster. Build a Deck. Send the link.

“We can just go into the back end of July and pull a deck of this demographic, this engagement rate, etc., and send them a clean link from July of all the creators that meet that criteria.”

The same goes for Reports. KMG can tailor what a brand sees to the opportunity, highlighting the content and information most relevant to the pitch.

A shared view across the team

Raelyn and the team are in July’s CRM every day.

“The ability to review high level statuses to quickly diagnose what needs our attention makes it all so much easier to manage.”

That shared view gives the team one place to understand what’s moving, what to prioritize, and what comes next.

For Raelyn, that’s what was missing from the other platforms. They didn’t need another project management tool they could make work for talent management. They needed something designed for the way their team already worked.

“There’s really nothing out there that’s tailored to what works in the creator and influencer world.”

After searching for a platform that truly fit the way their team worked, KMG found July.

Ask Raelyn what she’d tell another management company considering July, and her answer is simple: “Do it. You won’t regret it.”