November 5, 2026
From solopreneur to premium management firm: how July helped Motive build the foundation to scale

Max started Motive as a solopreneur with a high bar for how talent should look to brands. July’s media kits, decks, and reports helped him scale without the manual work.
From day one, presentation mattered
When Max started Motive, he already knew how he wanted his company to look. He’d seen the tools available for pitching talent and wanted something that matched his standard.
“If we’re a representation of the talent, we need to make sure that they look as beautiful in the marketplace as possible.”
That meant every media kit, pitch deck, and report Motive sent needed to feel like a reflection of the talent and the company representing them. At the time, Max couldn’t find a media kit builder in the market that met that standard.
Then he found July.
Growing the business, not the busywork
Max started Motive as a solopreneur. Today, it’s a thriving boutique management firm representing a premium roster of high-profile talent. As the company has scaled, July has helped Motive grow without adding hours of manual work behind the scenes.
“I would say July has helped us scale because it has completely eliminated us doing any manual media kit services or any manual deck building.”
For a growing company moving quickly, that matters. The team can spend less time building materials and more time focused on the work that grows the business.
Making every pitch feel like Motive
For Max, a great pitch is about more than putting the right talent in front of a brand. It’s also about how they’re presented. July’s Decks give Motive a way to package creators for specific opportunities without manually creating every pitch from scratch.
“I’m extremely meticulous about pitching talent. July makes it seamless for a brand to consume who we’re trying to put up for opportunities and why we’re trying to put them up for it.”
Because content is built directly into Decks, brands can see more than a name and a set of numbers. They can actually see the work.
“If it wasn’t called July, it would be called Motive.”
Max
Founder
A report that stands out
That same attention to presentation doesn’t stop once a deal closes. When Motive wrapped a major Gatorade partnership for Jackson Olson, the team used July to send the final campaign report.
“No management company hits them with a report as seamless as ours.”
July’s Reports give Motive a polished way to share campaign performance with brands without manually pulling everything together after each partnership.
One roster, always ready to share
Ask Max which part of July he can’t live without and the answer comes quickly: his roster.
“I can’t live without my roster. And that quick link that I send via text almost every single day, 10 times a day.”
With one link, Max can share Motive’s full roster wherever he needs it. It’s a simple part of July, but one he relies on every day.
From a tool to part of the business
Motive has been using July every single day for two years.
In that time, the company has grown from a solopreneur operation into the premium boutique management company at the intersection of Hollywood and the Creator Economy. And at this point, Max barely thinks of July as a separate tool anymore. For him, it’s simply become part of how the company works.
“It’s part of our business 1000%. And we don’t do business without it.”
Ask Max what he’d tell another representation company considering July, and his answer is simple: “Why aren’t you already using it?”