Calculating Our Analytics
July has a host of tools that help you display your talents’ analytics and stats in a beautiful, user-friendly way. But not all statistics are created equal. If you ever wondered how we calculate stats like engagement rate, views, impressions and more — our breakdown is below.
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Behind our Analytics
All our analytics are calculated using posts from the last 60 days. However, we like to have a good amount of data to make sure our stats as accurate as possible. So if a creator has posted less than 20 times in the last 60 days, we pull data from their last 20 posts.
Analytics We Pull
Engagement Rate
Engagement Rate for Instagram is calculated by adding up the total amount of likes and comments over 60 days (or the last 20 posts), dividing that by the number of posts, and then again by the number of followers
Average Likes
Across Instagram Posts
Average # of Comments
Across Instagram Posts
Average Story Views
Over the last 20 story frames
Impressions
This is the total number of times the user’s media has been viewed over the last 30 days
TikTok
Engagement Rate
Engagement Rate for TikTok is calculated by adding up the total amount of likes and comments over 60 days (or the last 20 posts), dividing that by the number of posts, and then again by the number of followers
Average Likes
Across TikTok Posts
Average Views
Across TikTok Posts
Average # of Comments
Across TikTok Posts
Average Shares
Across TikTok Posts
YouTube
Engagement Rate
Engagement Rate for YouTube is calculated by adding the average amount of likes and comments and dividing that by the average number of views over the last 60 days (or last 20 posts)
Total Views
This refers to the number of times the channel has been viewed since it was created
YouTube Long-Form Videos —
Average Views
Across Long-Form Videos
Average Likes
Across Long-Form Videos
Average # of Comments
Across Long-Form Videos
YouTube Shorts —
Average Shorts Views
Across Shorts Videos
Average Shorts Likes
Across Shorts Videos