Behind our Analytics

All our analytics are calculated using posts from the last 60 days. However, we like to have a good amount of data to make sure our stats as accurate as possible. So if a creator has posted less than 20 times in the last 60 days, we pull data from their last 20 posts.

Analytics We Pull

Instagram

• Engagement Rate

  • Engagement Rate for Instagram is calculated by adding up the total amount of likes and comments over 60 days (or the last 20 posts), dividing that by the number of posts, and then again by the number of followers

• Average Likes

  • Across Instagram Posts

• Average # of Comments

  • Across Instagram Posts

• Average Story Views

  • Over the last 20 story frames

• Impressions

  • This is the total number of times the user’s media has been viewed over the last 30 days

    
    

TikTok

• Engagement Rate

  • Engagement Rate for TikTok is calculated by adding up the total amount of likes and comments over 60 days (or the last 20 posts), dividing that by the number of posts, and then again by the number of followers

• Average Likes

  • Across TikTok Posts

• Average Views

  • Across TikTok Posts

• Average # of Comments

  • Across TikTok Posts

• Average Shares

  • Across TikTok Posts

    
    

YouTube

• Engagement Rate

  • Engagement Rate for YouTube is calculated by adding the average amount of likes and comments and dividing that by the average number of views over the last 60 days (or last 20 posts)

• Total Views

  • This refers to the number of times the channel has been viewed since it was created

    
    

YouTube Long-Form Videos —

• Average Views

  • Across Long-Form Videos

• Average Likes

  • Across Long-Form Videos

• Average # of Comments

  • Across Long-Form Videos

    
    

YouTube Shorts —

• Average Shorts Views

  • Across Shorts Videos

• Average Shorts Likes

  • Across Shorts Videos